How to plan your Italy trip with an interactive map

When in Italy puts every Italian tour, day trip, and food experience on a single map (15,800 of them, across 1,000 cities). Three quick ways to use it for trip planning.

1Search by what you want to do

Open the map and type any keyword in the top-left search box: food tour, vatican, wine tasting, vespa. Suggestions appear as you type, grouped by city. Cities with matching tours light up yellow on the map. Hover any suggestion to spotlight that city's circle so you can locate it geographically.

Search box with 'food tour' typed; suggestions list shows Rome, Florence, Naples, Milan, Bologna, Venice with matching activity counts; matching cities highlighted yellow on the Italy map; hover preview spotlights Milan.
Type a keyword, see which cities have matching tours, hover to locate each one.

2Spot the quiet places

Each circle's size is proportional to how many tours that city has. Rome, Florence, Venice are the giant red circles. The smaller ones often hide better experiences without the crowds. Click a small circle and you might find a hidden gem: Portoferraio on Elba island has just 7 tours, but they include snorkeling in a marine reserve and stand-up paddle at sunset.

Italy map showing red circles of varying sizes; popup open on Portoferraio (Toscana, Livorno) listing 7 activities including snorkeling tours, scuba diving on Elba island, and stand-up paddle experiences.
The map's small circles — overlooked towns and islands — often have the most distinctive tours.

3Drill into a city

Click a major city circle and you'll see a popup with every tour grouped by category — food and wine, day trips, museum tickets, walking tours, private tours, and more. The popup has its own search inside: in Florence, type uffizi to see all Uffizi-related tours instantly. Multi-word search works too: private cooking class finds tours with all three words.

Florence popup showing 1,477 activities; in-popup filter shows 'uffizi day trip' typed; categorised chips for Food and wine 277, Day trips 227, Museum and gallery 151, Guided tours 186, Walking tours 126; matching activities listed including Uffizi day trip from Rome and Florence Uffizi gallery tickets.
Inside any city, filter by category chips or by keyword. Florence alone has 1,477 tours.

A typical week-long route

Italy's high-speed rail (Trenitalia and Italo) connects the major cities in 1–3 hours, so a week-long trip pairs naturally:

Add a small-circle stop for character: Cinque Terre between Florence and Milan, or Matera if you're heading south, or Lake Garda for a slower middle day. The map will show you what's there.

Open the map →
15,800 tours across 1,000 Italian cities, on one map.